Do you have a business idea and you are gearing to go but you are scared to put out your propositions, offers, and business details online? First thing first; what exactly is it that you are afraid of? Is it the follow-up or the hard work or the fact that you are very prone to negative remarks that can affect the future prospects of your business?
This survey that we conducted tells us a story:
We interviewed about twenty-five new businesses who came in for social media consultation but halfway backed out because they were not sure. The survey that we conducted was extremely specific in nature as opposed to the generalized questionnaires that are used. In it, we asked them upfront to notify us in order of priority what it was that discouraged them to take their businesses on to the social media.
The answers were interesting enough to write down here!
Out of the twenty-five quizzed, a whopping 18 of them said that they were afraid that their ideas would not be received kindly and they feared negative backlash which would be de-motivating to them. The remaining 7 said that they thought that their customers were not present on the social media and therefore it was a strategic waste of time, money and effort to invest in the social media.
The reality is totally different:
Being one from this field for more than two decades, I would fail in my duties if I don’t try and convince businesses to jump on to the bandwagon of social media. Almost all the consumers are on one or the other social media and if a concerted effort is taken, it is possible that 90 percent of the new customers can be harnessed right from the social media itself!
The negative backlash is only mythical:
If a negative backlash does anything, it only strengthens the business further. If a customer sends in a negative comment, you will have the opportunity to explain your side of the story as well as take steps to correct it. The others on the social media will also take note of how well you address the issue and resolve it successfully. In the long run, believe me, this exercise is extremely beneficial to the business.
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